Conecta, a company providing access panels in Latin America and USA created what was probably the best conference event of the year last night. Conecta provided a three-hour cruise in Miami, allowing the conference attendees to spend the evening mixing, drinking, eating, plus music and dancing.
Everyone who chose to go on the cruise, which seemed to me most of conference attendees, had a wonderful evening, mixing business and pleasure, with lots of new contacts being made.
Was it a savvy sponsorship move? I am not sure. Conecta were at the event and very pleasant, but the branding was weak and there was not a lot of brand specific information or associations. But, Conecta deserve a massive thank you for creating such a wonderful evening, and personally I would hope that people would at least visit their website to find out more about them.