Category Archives: Social Media

Do Playtex Watch Their Facebook Page?

Playtex have been getting quite a bit of negative social media coverage about their bra fitting advice, particularly from war on plus four (declaration of interest, my daughter owns and runs a lingerie business, Mish-Online, which is why I know more than I ought about bras).

However, despite all this social media criticism, Playtex’s Facebook page is a classic example of what happens if a brand creates a page and does not adequately moderate or engage members. Playtex asked the question as “Complete the phrase: PLAYTEX is to FIT, as ___ is to ___.”

Women have seized the chance to make comments, and to attack Playtex. For example, Kryptonite to Superman, lemon juice to milk, and as a vegan is to raw lamb. When I checked the thread earlier today (see here), there were 93 comments, and masses of likes.

A Facebook page with comments only makes sense if it is an active discussion between the brands and it ‘fans’. Creating a place to let people publicly ridicule you, without any engagement or response is not a sensible option.

NewMR, a view of the next two years

Want to know what I think will be changing over the next two years, what the hits and misses will be? Tune in on November 3rd and catch my presentation on the Main Stage of the Festival of NewMR (it’s all virtual, so you can do it from your desk).

Topics I’ll be covering

  1. Gamification, are they just playing at it?
  2. Mobile, when will it ever get moving?
  3. MROCs, are they a strategy or a tactic?
  4. Why social media monitoring is at most only 10% of the answer
  5. Where are community panels going next?
  6. Has collaboration gone away?
  7. What are the limits of DIY?
  8. How some NewMR companies will get into Big Data

Between now and November 3rd, please shout our your questions and ideas, and I’ll work them into the presentation.

And, if you want to see the presentation, you’ll need to get yourself a ticket, from the NewMR website.

Is the MRS courting doom with its privacy proposals?

The MRS has been consulting on new guidelines for online privacy, particularly with a focus on the issues arising out of social media. Some of the ideas being floated by the MRS have caused a shocked and angry response from market researchers, some of which were reported by Research-Live.

Earlier this week I met a wide range of UK researchers at the ESOMAR Congress in Amsterdam and was amazed by the anger that many researchers expressed about the some of the ideas that the MRS appeared to be promoting. Indeed, several researchers said that if the ‘worst’ of the ideas in the consultation ended up in the code they would leave the MRS and they would encourage their employers to stop funding MRS membership.

If this convenience sample turns out to be representative (and there is no statistical reason why it should) the MRS could be in real trouble if it continues with its current direction.

My position is more nuanced. I think the ideas in the consultation are crazy in places and harmful to our industry without being good for anybody. However, I will still be in the MRS, even if they are adopted. But, I will be describing most of what I do as “not market research”, which is a shame.

Using your conference presentations to grow your LinkedIn connections

Speaking at a conference is a great way to grow your LinkedIn connections, you potential connections know who you are (provided they saw your session) and you will usually have a list of their names, countries, and companies. However, it is not all plain sailing, if you do not have their email address and if you are not both members of the same group, it can be slow process to connect.

Whenever I run a workshop or speak at a conference I create a new job in LinkedIn, usually starting and finishing during the same month. For example, last week I ran two workshops and was a keynote speaker at the AMSRS Conference in Sydney. So, today I creates a new job in my profile “Conference Speaker and Workshop Leader Sept 2011 at AMSRS”.

Now I can work my way through the list of attendees and invite them to connect with me on LinkedIn. In the box asking how I know them I can truthfully say we’ve done business together and select my Conference Speaker description. I find that this approach works best if done promptly after the conference, before people have had a chance to forget you.

By the way, if you want to find me on LinkedIn you can find me HERE.